Instagram is where you build brand connection with existing customers and also attract new customers, you could go wrong in many ways but here are some amazing tips and there’s an E-Guide for you at the end of this article.
- OPTIMIZE YOUR INSTAGRAM BIO
State clearly what your audience would benefit while following you on Instagram and the benefits of your products or service. Place a link to your whatsapp profile or facebook, avoid using names that does not go in line with your business.
- BE AN ACTIVE USER
Like and comment on posts where you can find your audience, tag people too
- POST AWESOME CONTENT
Create content that is attractive your audience, use videos, user generated content – which is simply reposting content from users which are related to your business and tagging them.
Jump on trends and post your content.
- POST FREQUENTLY
Post atleast trice a day, morning, afternoon and evening. Also find the times in which your posts work better and post at those times and keep the pattern.
- CREATE PROFESSIONAL QUALITY PICTURES
When putting out a picture, make sure it’s the best quality. You could also scan internet and find quality pictures related to your business.
- SHOW SOME LIFESTYLE TOUCH
Upload lifestyle pictures of your office, backgrounds and lovely scenes with customers.
- GO BEHIND THE SCENE
If you produce your products yourself, make videos and quality pictures of the process and upload periodically.
- HASHTAGS – LOCALIZED, PERSONALIZED, GLOBAL & BRANDING SPECIFIC HASHTAGS
Your posts will be found when you use quality hashtags based on your location, and business.
- CALL TO ACTION
This is where you try to convert viewers and likers to buyers, always include a whatsapp link of your profile under a post so people who are engaged with you can quickly reach out.
- USE TESTIMONIALS
People love to know the experiences of previous customers and what people say about you. Ask your customers about their experience. Screenshot and share to your followers and convince potential customers.
- GEO TAGGING
Add your location to your Instagram posts
- CONTESTS AND GIVEAWAYS –HASHTAG CONTESTS
People love freebies, run contests and encourage your followers to participate using a hashtag of your business. It attracts new customers.
- INSTAGRAM ADVERTISING
Use adverts to promote your page and posts if you do have the funds
- FOLLOW AND ENGAGE WITH INFLUENCERS
Comment and actively like posts from influencers and also contact influencers to help you promote your business for reasonable fees. You can reach out to @cardiblogger for your influencer marketing needs.
- CELEBRATE YOUR ACHIEVEMENTS
Always share milestones about your business
- STUDY YOUR GROWTH AND OBSERVE CHANGES IN INSTAGRAM ALGORITHM
Instagram algorithm changes day by day, so you should observe what works for you
- USE INSTAGRAM STORIES AND LIVE VIDEO
Be sure to engage with Instagram videos and also Live Videos
I hope this tips would help promote your business on instagram and in return secure lots of high paying customers. Do drop a comment on any tip you aren’t clear with and I would get back to you.
I have also written a comprehensive guide on social media marketing for your business that covers engagement, content creation and building followership for Facebook, Twitter and also Instagram.
This wonderful E-Guide which have been appreciated by many business owners just 2 weeks of its publication.
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